The Art of Blogging

How to Build Trust and Attract Customers for Free

If you’re reading this post, chances are you’ve heard about the power of blogging but aren’t sure if it’s right for your business.

I’ll save some time and just tell you right now – it is!

Whatever your industry, business size, or level of expertise, blogging is a powerful (and free) way to solidify your place as an industry leader in the minds of consumers.

What Blogging Is

A blog is a website – almost like an online journal – that is consistently updated and allows a company to share information and insights with consumers in a conversational style.

Businesses blog in order to not only increase their customer’s knowledge about products and services, but build trust with them as well.

Blog posts are usually presented in reverse-chronological order, with the newest posts appearing first.

And each blog article is usually referred to as a “post.” Posts can include text, pictures, quizzes, and even videos.

Also, most blogs have a “comments” section where readers can respond to the post, ask questions, and connect with other readers.

Why Blogging Is Important for Businesses

It helps generate leads

Did you know that businesses who blog twice a month generate 66% more leads than those who don’t.

Can you imagine what you could achieve by blogging once, or even twice a week? Some great ways to produce quality leads include:

  • Producing quality content
  • Including a CTA (call-to-action) in every blog post
  • Providing a link to your landing page in every blog post

It’s a good idea to include links to free offers throughout your blog. You can use these offers to get people to visit your website and sign up for your email list.

It helps you establish your authority in your industry

Some of the best blogs post answers to common questions about products or services.

Imagine if your blog was the place customers went when they had questions!

If you consistently deliver quality content that helps consumers, soon they will start to see you as an industry leader. Then the next time they run into a problem, they’ll come to you first.

Educational blog posts can also help your sales staff by providing a place for salespeople to reference when answering customer questions that require a complex answer.

Start by blogging once a week and you’ll find you’ve produced a quality place for readers, and your staff, to go.

It improves your social media presence

Consistently providing content for each of your social media profiles can be exhausting.

Don’t try to come up with different subject matter for every single platform, share your most recent blog post instead!

Blogging provides original content for you to share with your followers. Without it, you’d have a hard time attracting customers to your website.

Try adding a link to your landing page on each of your social media posts to attract traffic.

It helps your SEO (Search Engine Optimization)

Most people these days search for products and services online via Google, Bing, and Yahoo – meaning that if you want to attract new customers, you need to make it easy for search engines to find you.

Search engines seek out the most up-to-date content to provide with users, so consistently updating your blog is a great way to get noticed.

Also, placing keywords throughout your blog posts in a natural voice will help you rank higher on the results page.

It’s free!

Setting up a blog on WordPress is free!

Plus, the costs to upkeep an ongoing blog are almost nothing which means the ROI (Return On Investment) of blogging is enormous!

Weigh the costs of blogging against the benefits you receive, and you’ll find that it’s a great investment to make.

It enhances your knowledge (of your industry)

Even if you’ve been working in your industry your whole life – which most people haven’t – you probably don’t know everything there is to know, right?

There’s no better way to learn than by teaching others, and no better way to teach your customers than with blogging.

It’s simple, doing research and putting together well-written blog posts will help increase your industry knowledge.

So, the more posts you write, and the more research you do, the more you’ll look like – and actually become – an industry leader.

It drives traffic to your website

Like I mentioned earlier, search engines look for the latest information to provide to users.

So, every time you post on your blog, it gives you another opportunity to show up in search engines and drive traffic to your site.

Also, each new blog post provides new content for your followers to share on their social networks – Facebook, Instagram, Twitter, Pinterest, etc. and this can help expose you to an entirely new audience.

It promotes communication between you and your customers

Customers often expect companies to be easy – and quick – to interact with.

And most people agree that businesses who blog seem more friendly than businesses who don’t.

By being active in the “comments” section of your blog, you can build trust with your current and potential customers.

It converts traffic into leads

You now have traffic coming to your website, and with traffic comes the opportunity to generate leads!

Adding a call-to-action button to every blog post is a great way to do just that.

These buttons often lead to free materials like eBooks, seminars, free trials, etc. in exchange for people’s email address.

Obviously, you won’t turn every person who visits your site into a customer, and that’s okay!

Start by adding a call-to-action button to your posts and setting a conversion rate you’d like to reach, then try to improve that rate each month.

Conclusion

As you can see, blogging is an invaluable way to attract new customers, as well as retain existing ones.

If you’re consistently providing updated content, you can drive customers to your site, convert traffic into leads, improve your social media presence, rank higher in search engines, and more.

It’s also free!

Try creating a blog today and I promise you’ll start seeing results.

Contact PM2 Digital Marketing for help creating a blog that will drive traffic and generate sales.