SEO for Lawyers

At PM2 Digital, we build advanced SEO campaigns for law firms. Our team creates your law firms’ SEO strategy to target your firms’ goals. We research the market and all your competitors to create a program that will drive the right case intake. Employing cutting edge tools of the trade such as local keyword research, content strategy, link building, social media and image marketing drive a steady stream of cases into your firm. Our geo-targeted campaigns increase your law firm’s online visibility, entice prospects to learn more about your practice areas, and strengthen your law firm’s brand recognition across your service area. 

PM2 Digital local seo for law firms
PM2 Digital technical seo for lawyers

Technical seo

In addition to our SEO campaigns, we work with our Legal Website Design team to optimize every technical component of your website build, giving your law firm the full SEO advantage, inside and out. We ensure a smooth functional website experience that satisfies both human prospects and the search engines that choose who goes where on the coveted Page 1 of Google. 

The PM2 Digital SEO Framework


We cover all the technical bases. From page URLs, headers, title tags, meta descriptions, image alt texts, to internal and external linking strategies, we make sure each piece of the on-page puzzle is comprehensively optimized to increase your law firm's online visibility.

Off-Page Optimization

On an ongoing basis, we accurately establish your law firm's name and business details across a diverse network of legal, local, and niche directories across the web, strengthening your law firm's online brand credibility in the eyes of search engines.

Content Strategy

We publish what Google and website visitors both want: useful & engaging content. We craft content that connects visiting prospects to your legal services, asserting your law firm as an industry authority they can trust and driving conversions for your business.

Google My Business Optimization

We leverage your Google My Business listing as a powerful tool to connect with local prospects, handling Google reviews outreach & management and Google posts publication to promote your legal services and broadcast your brand in your service location(s).