7 Elements of Good Digital Marketing
Digital marketing is an important element of every company’s operation. If your business does not have a digital marketing plan in place, it is losing out on customers. However, you cannot simply throw some content up on your social media pages and website in the hopes that it will gain traction, drive traffic and improve your search engine rankings. Your strategy must include the seven elements of good digital marketing for it to succeed.
Is your company’s website easy to use? Is it easy to navigate? If you or your employees have trouble using the company’s website, rest assured that your customers will have the same problems. A website must be easy to use on a desktop and be mobile-responsive as well. All the links need to work, and the content needs to be fresh. The goal of the site needs to be clear and the site built to target that goal. There are several tools out there to audit your website and using them will help you get an idea where you stand.
Great content helps drive a marketing strategy to new levels. If your website content is outdated, incorrect, or plagiarized you are putting your ranking at risk. Google crawls websites every second of the day looking for new content. Your content must be insightful, helpful, answer questions and showcase the human side of your company. Reach out to your clients, show them your goals and beliefs and provide the information they cannot live without. Content should not be overwhelming try adding a blog or page a week or hire a writer to do it.
Onsite SEO cannot be overlooked when developing a digital marketing strategy. Your company’s website must focus on various keywords related to the industry in which you operate. These keywords should be strategically placed in the headlines of blogs and pages, in title tags, meta descriptions and the content itself. Onsite SEO helps move your website up the search engine results so long as it is organic, and the work is done correctly. The more competitive your industry the more detailed you onsite optimization needs to be. Time spent on Onsite Optimization is never wasted time, again there are many tools online to audit your onsite seo.
Local marketing is a buzz word as of late. All digital local marketing is going to start with a Google My Business listing, completed correctly and supported by great content. Your GBM listing is then supported by dozens even hundreds for local placements that present your business information. Local marketing is a buzz because it is impacted by mobile, every time you say “Siri find a (fill in the blank) near me” you are doing a local search.
Social media has been mentioned multiple times earlier in this post, so why shouldn’t it have its own category? You cannot be successful in a digital marketing campaign these days without the use of social media. Social media marketing has become the go-to option for businesses of all sizes when reaching potential and current customers or clients. Your company should have a presence on Facebook, Twitter, Instagram and YouTube to pull in followers from as many platforms as possible.
Paid search, also mentioned earlier, should be included in every digital marketing campaign your company runs. Ads can be targeted using keywords, demographics, zip codes and other options. You can run paid ads online for as long as you’d like. These ads are placed on the search engine results pages (SERPs) and you do not pay for the ad until someone clicks on it. Although Google Ads traditional search drives the highest conversion, a mix of display and remarketing ads can lower cost and drive traffic to your website.
Offsite SEO is just as important as onsite SEO except that it is done using websites other than your company’s website. You need to build strong backlinks to your website. This is best done by writing studies related to your industry or obtaining guest post authorship on high-ranking blogs.
Ready to Implement a Digital Marketing Campaign?
If your business is ready to implement a digital marketing campaign, it’s time to discuss your goals with an experienced marketing firm that will handle everything from social media marketing to paid search. Call the office of PM2 Digital at (904) 385-9124 today to explain the goals of your business and move forward with a digital marketing campaign.